By Rolando Rivas, director, graphic brand management
To help UNT continue to earn greater prominence regionally and nationally, the Division of University Relations, Communications and Marketing is developing a comprehensive brand communications guide.
To help the university build stronger brand recognition, every unit on campus must adopt the brand principles and follow the guidelines that support it.
Brand Principle 1*
The first brand principle, summarized at the end of this article, identifies symbol and color and was announced in October 2012. The second, defined below, is effective as of Jan. 14, 2013.
Brand Principle 2
All units must support the university brand campaign with their communications.
Please note that when designing any communications you should always first consider the placement of our brand elements – the UNT marks, the theme line and theme art – to ensure you are meeting brand requirements and supporting our campaign effectively.
We welcome your ideas on how to integrate these elements. If you have any questions regarding use of these elements, please contact Rolando Rivas, director, graphic brand management.
Consistent support of our brand campaign will help further establish UNT as a multifaceted, but unified organization. A unified campus supporting one brand will bring more of the recognition our university deserves. As awareness of UNT as a whole grows, the reputations of individual departments also will grow.
* Previously announced, October 2012
The UNT lettermark is our primary symbol, and our primary color is green – Pantone 356.
Posted on: Tue 29 January 2013